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a story about
primal energy
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"One who conquers others is strong. One who conquers himself is all-powerful." - Lao Tzu
Chapter 1: The Ask
Two accomplished entrepreneurs seeking their next venture approached us, believing that intentional brands can rally communities and propel any product to success. They understood that a compelling narrative and clear purpose are essential in creating a brand that resonates deeply with customers. Taking on this ambitious task, we embarked on an extensive research journey to develop a brand targeted towards finding elements that would awaken the primal instincts of male consumers.
Chapter 2 : The Exploration
Our process entailed exploring various directions and storylines that would resonate with the target audience. Ashta emerged from the profound interrelation of the story, product systems, and visual representation, which captivates the Ashta community. By aligning Ayurvedic Doshas, the Japanese Godai, and Chinese Feng Shui with the elements of earth, wind, air, fire, and ether, we aimed to unite people globally, bridging all cultures and religions.
Chapter 3 : The Magic
The story of Ashta was meticulously planned and executed from every aspect. The visual representation demanded high precision and artistry to align with its vision—the logo marks incorporated numerology into the angels with a custom font and an icon. We also incorporated hand-crafted elements and brush strokes from a traditional Japanese Shodo artist. Each system was meticulously designed to seamlessly interconnect, giving equal respect to every element and ultimately igniting our most primal instincts.
Chapter 4 : The Results
Ashta continues to work towards a launch and becoming a trailblazer in crafting brand narratives with purposeful missions for a better way of life. Winning Gold for Logo Design in the Marcom Awards solidifies Ashta's position as the standard-bearer for purpose-driven brands with compelling stories.
