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a story about transforming
spaces sustainably
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“Transformation is an ongoing process that tends to appear ordinary when, in fact, something extraordinary is taking place.” - Suzy Ross
Chapter 1: The Ask
Bob’s Containers, a leader in customizing shipping containers for diverse uses such as vacation rentals, cryptocurrency mining, or bespoke homes, faced a branding challenge. Despite a successful business model, their brand lacked clarity and recognition. With an upcoming feature on Netflix, Bob’s Containers engaged our services to refine their brand strategy, enhancing their logo, website design, and investor presentations to reflect their identity better.
Chapter 2 : The Exploration
Our journey began with deep dives into the Akashic Records and Tarot Readings, alongside a Naming Exercise. These explorations laid the groundwork for developing a robust verbal and visual identity, ultimately deciding to retain the original name for SEO benefits.
Chapter 3 : The Magic
The new identity draws inspiration from military aesthetics—utilizing specific layouts, fonts, and colors alongside playful, innovative logo marks. These elements combine hand-drawn features to infuse personality and human touch into the brand, elevating the identity of a company known for its beautifully designed structures.
Chapter 4 : The Results
The rebranding effort culminated in winning a Gold Marcom Award for Brand Refresh, significantly boosting the brand’s popularity and recognition.
