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a story about
universal celebration through ritual
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“Stop acting so small. You are the universe in ecstatic motion.” - Rumi
Chapter 1: The Ask
Body Lvnguage sought a visual identity that could encapsulate a space where all are welcomed— a place that transcends religious, cultural, and species boundaries. Through collaborative and creative workflows, we developed a brand identity that draws on diverse cultural symbolism, aligning seamlessly with the brand’s story, mission, and values.
Chapter 2 : The Exploration
Our journey to understand Body Lvnguage’s essence involved engaging with the Akashic Records, Tarot readings, in-person immersions, and creative brainstorming. These activities deepened our understanding of the brand’s core identity and potential evolution, setting a clear direction for its development.
Chapter 3 : The Magic
Body Lvnguage’s brand identity and narrative are designed to evolve continuously with its community. The logo features intentional and purposeful symbolism that reflects various aspects of the brand. Beyond the logo, the visual system encourages endless creativity and variations, echoing the brand’s narrative of ongoing evolution. The use of vibrant colors and soft gradients creates a visually striking contrast, enhancing the dynamic energy and musical ambiance of the spaces it represents.
Chapter 4 : The Results
Body Lvnguage has established a cohesive visual and messaging identity and achieved significant acclaim, winning the NYX Grand for Social Branding. This global recognition reaffirms the success and impact of Body Lvnguage’s intentional and purposeful brand strategy.
