.gif)
.gif)
.svg)
a story about
amplifying black narratives
in entertainment
.jpg)
“No black woman writer in this culture can write “too much.” Indeed, no woman writer can write ‘too much’…No woman has ever written enough.” - Bell Hooks
Chapter 1: The Ask
Candace McDuffie, a celebrated senior writer and a poignant voice in modern journalism, needed a visual identity that matched her authoritative voice in Black feminism and pop culture. She sought a brand and website that would not only resonate with her audience but also amplify her influence across media platforms.
Chapter 2 : The Exploration
The journey to defining Candace’s brand involved deep dives into her past works and the themes she explores. Meetings and brainstorming sessions helped crystallize a brand image that truly represents her voice and mission. The exploration phase included gathering insights from her articles, books, and public appearances to ensure authenticity and alignment with her core values.
Chapter 3 : The Magic
Lucky for us, accessing the brand Candace needed was straightforward, thanks to her extensive visibility across major media platforms. Her brand identity was crafted to mirror the strength and clarity of her writing. The logo combines elements that reflect her focus on Black feminist insights and pop culture, using bold typography and imagery that stands out in digital and physical spaces alike.
Chapter 4 : The Results
The new brand and website launch successfully captures Candace McDuffie's essence, drawing more readers and expanding her influence. The design resonates well with her audience, enhancing her visibility and engagement across various media outlets. Candace continues to shape conversations around race, gender, and entertainment, now supported by a brand that truly speaks to her vision and values.
