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a story about
reimagining creativity
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“There is a crack in everything, that’s how the light gets in.” - Leonard Cohen
Chapter 1: The Ask
When the music industry went dark in 2020, Datum emerged with a commitment to continue crafting memorable experiences amidst the pandemic. Datum collaborated with us to elevate its brand representation, establishing clear guidelines for its content and messaging.
Chapter 2 : The Exploration
Our exploration into Datum's essence included in-person immersion with on-site team gatherings and digital creative brainstorming sessions. We delved into the literal meaning of "datum"—a fixed starting point of a scale or operation. This understanding shaped our approach, ensuring the brand's foundation was simple yet adaptable, allowing for the evolution of its identity elements.
Chapter 3 : The Magic
Datum's branding strategy was designed to be understated yet impactful, allowing their creative work to take center stage. The logo, inspired by the movement of sound and the waves of change, captures these elements in a subtle and abstract manner. The color palette, predominantly black and white, highlights the work while providing flexibility for limited color variations when needed for brand diversity.
Chapter 4 : The Results
Datum stands out in a saturated market, confident in its branding and serving as the perfect backdrop for the exceptional work and experiences its team creates. The brand not only adapts to industry challenges but also excels in making a memorable impact.
