a story about

‍blending luck, performance & style

Brand Story
Lucky Shots brings a stroke of luck and performance to game-day solutions by offering high-quality supplements that seamlessly integrates into the lives of active individuals. Designed for those who value their performance and well-being, this brand provides effortless supplements tailored to reduce joint pain, enhance hydration, support liver detox, and promote focus for those who demand excellence on and off the course, court, or slopes.
Brand Archetype
The Sage
The Athlete
The Pioneer
Customer Archetype
The Everyman
The Sovereign
The Ambassador
Services
Brand Development
Product & Packaging
“The difference between ordinary and extraordinary is that little extra.” - Jimmy Johnson

Chapter 1: The Ask

Lucky Shots sought to position itself as the ultimate country club supplement brand, catering to an audience with disposable income and a passion for sports like golf, tennis, and skiing. The brand needed a sophisticated yet approachable identity to appeal to active individuals who prioritize performance without sacrificing convenience. Lucky Shots aimed to build trust among people accustomed to quick fixes, offering a frictionless, high-quality solution that seamlessly fits their lifestyles.

No items found.

Chapter 2 : The Exploration

The creative process focused on understanding the intersection of sports, wellness, and socializing. Research revealed the need for a brand that combines country club culture's elegance and sophistication with the vibrant energy of modern performance solutions. The concept of "Modern Excellence" emerged, weaving elements of luck, strength, and resilience into a seamless narrative.

No items found.

Chapter 3 : The Magic

Lucky Shots’ visual identity incorporates carefully designed elements to reflect its mission. The logo features a hidden upside-down "7" within the "L" of "Lucky," symbolizing good fortune and determination. A shield-shaped badge with interlocking “L” and “S” conveys resilience and strength, while the color palette of green, white, and yellow nods to golf courses, tennis courts, and ski slopes. Each product is uniquely color-coded to represent its specific purpose, ensuring ease of recognition and alignment with the brand’s vibrant energy.

No items found.

Chapter 4 : The Results

Lucky Shots is poised to make its mark in the wellness and performance market, offering a brand identity that balances sophistication and energy. While the brand is yet to launch, its visual and conceptual foundations are ready to captivate its audience. With symbolic design elements and a focus on effortless integration into active lifestyles, Lucky Shots is prepared to redefine the game day nutrition space with elegance and ease.

No items found.

Other Brands

What That Vise Do

Brand Development

Vitae

Brand Development