.gif)
.gif)
.svg)
a story about
healing power of mycology
.jpg)
“The mind is like a parachute; it works best when it’s open.” – Frank Zappa
Chapter 1: The Ask
MighCo approached us with a vision to create a brand centered around mycology, aiming to facilitate life-changing experiences through the profound study of fungi. Based in Colorado, the brand is recognized as a leader in the innovative application of plant medicine.
Chapter 2 : The Exploration
The brand draws inspiration from the concepts of Yin and Yang—embodying duality and interconnectedness. This philosophy underpins their approach, suggesting that opposing forces are intertwined and essential for each other's existence. MighCo’s foundation in mycology explores the biology, diversity, and ecological roles of fungi, as well as their interactions within ecosystems.
The brand name, MighCo, cleverly combines "Mycology", "Mile High" (referencing Colorado’s altitude), and "Colorado", anchoring the brand to its roots.
Chapter 3 : The Magic
MighCo's visual identity captures the essence of mycology’s dual nature. The logo features organic mushroom motifs complemented by a distinctive typeface, tailored for the brand. This, along with dreamlike photography, ensures MighCo’s image is not only memorable but also profoundly communicates the depth of its mission.
Chapter 4 : The Results
MighCo is at the beginning of its journey, poised to grow and adapt alongside the advancements in mycology both locally and nationally. The brand continues to explore and celebrate the enigmatic world of fungi, promising to lead and inspire a deeper connection to nature through its innovative products and educational efforts.
