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a story about
nourishing communities
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"What makes the farmers market such a special place is that you’re actually creating community around food." - Bryant Terry
Chapter 1: The Ask
Sun Market is dedicated to creating a diverse and sustainable marketplace that reflects the richness of Georgia. To enhance their mission, they required comprehensive branding services including logo design, animation and digital effects, website design, copywriting, and tagline development. These tools are essential for inspiring customers toward a more conscious and sustainable lifestyle.
Chapter 2 : The Exploration
Our exploration phase involved immersing ourselves in the culture and values of Sun Market’s community. We engaged with founder, Gabriela Atespoyi, to understand her needs, vision and aspirations. This in-depth engagement helped us craft a brand narrative that truly represents the diversity and vibrancy of Decatur, Georgia.
Chapter 3 : The Magic
Our objective was to create a brand identity and website that not only spoke to the community of Decatur, Georgia but also embodied the principles of equity, healthy food access, organic farming, and sustainability. The result was a vibrant and inspiring brand presence designed to engage and motivate the local community.
Chapter 4 : The Results
The culmination of our efforts resulted in a brand experience that vividly communicates Sun Market’s commitment to diversity and inclusivity. Through thoughtful messaging and creative design, we have helped Sun Market build and sustain a supportive network, effectively communicating their mission through the most impactful channels in the most effective voice: kindness.
