.gif)
.gif)
.svg)
a story about
elevating athletic potential
.jpg)
“Give me a place to stand, and a lever long enough, and I will move the world." - Archimedes
Chapter 1: The Ask
Based in Boulder, Colorado, Vitae is a health coaching service focused on enhancing the lifestyles of elite athletes. Operating primarily through social media, Vitae sought a distinctive logo and branding identity to differentiate itself in the crowded online coaching market.
Chapter 2 : The Exploration
Our exploration centered on understanding the unique challenges and aspirations of elite athletes, from Iron Man competitors and ultra-marathoners to casual runners. We aimed to craft a brand that resonates across these varied experiences while anchoring in the values of strength, resilience, and community.
Chapter 3 : The Magic
The challenge was to create a brand identity that inspires athletes across all levels of expertise. The design direction for Vitae emphasized strength and confidence but remained welcoming and accessible. We developed a distinctive brand mark coupled with a vibrant color scheme that draws from the natural elements, particularly those emblematic of Boulder’s rugged landscape.
Chapter 4 : The Results
Inspired by the spirit of the Rockies and the energy of Boulder, Colorado, Vitae now proudly showcases a brand identity that mirrors the strength and majesty of its origins. This rebranding has successfully positioned Vitae as a beacon for athletes seeking to reach new heights in their sports careers.
